I was invited to be a part of a project that selected 100 designers from around the world to create typographic works of their favorite verses. From these designs, they are going to produce a set of 100 postcards to send to a person in a time of need who could use the encouragement of a verse.

After being asked, I knew exactly what verse I want to design. It’s from a passage that is very close to my heart. I am a big fan of the message version of the Bible because of the way it interprets the text into plain language that is concise and easy to understand. The passage I chose was Lamentations 3:28-31.

“When life is heavy and hard to take, go off by yourself. Enter the silence. Bow in prayer. Don’t ask questions: Wait for hope to appear. Don’t run from trouble. Take it full-face. The “worst” is never the worst. Why? Because the Master won’t ever walk out and fail to return.”

I am a person who tends to freak out about everything and avoid conflict as much as possible. A lot of people stick with the whole “I can do all thing through Christ that strengthens me” idea, but I’m quite partial to the “Everything is crazy and nothing is going to be ok and it’s somehow all my fault” idea. I think that’s in the Bible somewhere as well. I knew that the selection of this passage from Lamentations would serve as a reminder to me, but also an encouragement to someone who had been in a similar place. It’s a dark place, void of hope and reason.

Because it is such dark place, when approaching the design of the card, I knew I wanted it to punch you in the face. I did want it to be beautiful, because that place is very much not beautiful. It is broken and rugged and torn. I wanted the type to be make from scratch, kerned a bit wrong, and destroyed to the point that I had felt. I wanted to convey the message as if it was being given in the trenches, not from the top of the ranks.


Using only black and white gave me the change to make the type as large as possible and pay homage to the simplicity of displaying a single phrase. Much like the “Freedom is in Peril, Defend it with all your might” and “Keep calm and Carry on” posters, I wanted to message to not have any stylistic implications. I didn’t want it to be encouraging or warm or comforting. I wanted it to be a stark remind that as you lifted your head out of the dirt covered gutter, you would see this phrase plastered on the wall and remember that no matter how horrible that gutter was, “The worst is never the worst”.

This was such an amazing project to work on and if you are interested, be sure to check out the kickstarter. to grab a postcard set and make sure to like the page on Facebook for more information as it is available.


Below I have included some of the work of some of the other designers:

Leslie Hill


Josh Warren


James Graves


Ian Dale